TV ad

There's this new tv ad that I came to watch yesterday night for the first time of a woman who visited her dead husband's grave and brought flowers and fruit salad packed in a container. For me, the tv ad was innovative because it caught my attention and left me watching until it ended. My mind raced at what ad could this possibly be. It may be a shampoo commercial as the lady's hair was soft and shiny. It could actually be anything, but then i already had an inkling that it has something to do with food because you normally do not offer food packed in a container for the dead. So I was actually intent on finding out what scene would be next. The lady then went home and walked on the streets, which by the way is the time your mind would race at what product this ad is trying to sell. She goes inside her unlit house which is kinda spooky and then finding that the container was on the table was even spookier with sound effects to boot. The sound effect used though was too familiar as it has been used frequently in horror flicks and I think I already heard this used in a commercial once, but i guess that was their purpose. The scene that would follow would be the unveiling of the product, which would leave you saying "ganech?!"

I think people generally do not really watch commercials on tv. (only babies do this!) Viewers would be intent at watching their telenovelas and then do something else the minute commercial starts. They would probably do channelsurfing or wash the dishes or trim their nails and what have you. So, I guess it has become a challenge for ad agencies to capture the attention of an adult audience. They resort to the use of audios like they must have a catchy song or a catchy script that they hope would have a better recall. So this commercial is actually taking a risk for the reason that it has only that familiar sound effect used and purely visuals. It is also a brave but not smart move because as far as i can remember, Nestle cream ads would normally focus on food, fruits, recipe, family gatherings, christmas, etc...

For my two cents' worth, the ad was nice the first time you see it but after a while, it gets kind of boring and for me would then just be a waste of precious airtime. This could have gained more attention if it aired on holloween or something. At least, it would have been relevant. Indeed, the ad was innovative. I'm just not sure if it would have any impact on the sales of the said product. They should probably stick to parties, christmas and fruits.... but then this is just an unsolicited advice from a commercial-watching TV addict.

memoirs of my nose...

I saw AXE crazy crazy ad a few nights ago... i guess it is a dream any man would want come true... a million girls racing towards the man who is spraying axe cologne on himself... I'm not really convinced that that can really happen in real life... although commercials really do border on the exaggerated most of the time... well.. all of the time, but i guess in some ways that is really what happens when you spray a nice smelling cologne or perfume. i guess girls will stop for a while and linger at the sweet scent and say a nice thing or two, "hmm, that smells nice." or "he smells nice, he even looks it too." or "i think il buy that perfume for my husband.", but not really savagely smell him as if to drain all of his bodily fluids...

another thing that perfumes can do is build confidence...

i remember when i was in college, i dont know.. but colors of benetton seems to be very famous back then and the scent would build your confidence, enough to get you through exams and quizzes and endless lectures... its like a dose of medicine... it's my comfort smell, so to speak. hehe... you'll know when i have an exam because i put on an extra spray so i would smell sweeter than usual... i'm not saying that a spray of your favorite perfume will make you pass an exam, sometimes studying and most of all praying usually do the trick.. but, yeah... it helps too.

so when you ride a jeepney with someone smelling so sweet that causes your nose to go numb and you wished you didn't spray some of your perfume because the girl already did that for you... tell her "You can do it!" to which the girl, dumbfounded, will probably take you for a fool and transfer to an empty seat away from you... at least, you got rid of that awfully strong smell that is devouring your whole being.

These days, when i smell colors, my stomach starts to churn... as if nervous... not knowing what... i guess there is that exhilarating feeling you get as a student and i am immediately brought back in time to my college days... sigh... it's like when you smell something, your brain associates that to an event in your life (or a person for that matter) that may have been significant to you at that time. uhm... a very difficult exam that would keep your heart pounding ready to jump out of your rib cage if not for the blood vessels attached to it... and then cold clammy shaking hands that you can't manage to keep still long enough to shade a stupid box... okay.. that can pass as significant right?..