TV ad

There's this new tv ad that I came to watch yesterday night for the first time of a woman who visited her dead husband's grave and brought flowers and fruit salad packed in a container. For me, the tv ad was innovative because it caught my attention and left me watching until it ended. My mind raced at what ad could this possibly be. It may be a shampoo commercial as the lady's hair was soft and shiny. It could actually be anything, but then i already had an inkling that it has something to do with food because you normally do not offer food packed in a container for the dead. So I was actually intent on finding out what scene would be next. The lady then went home and walked on the streets, which by the way is the time your mind would race at what product this ad is trying to sell. She goes inside her unlit house which is kinda spooky and then finding that the container was on the table was even spookier with sound effects to boot. The sound effect used though was too familiar as it has been used frequently in horror flicks and I think I already heard this used in a commercial once, but i guess that was their purpose. The scene that would follow would be the unveiling of the product, which would leave you saying "ganech?!"

I think people generally do not really watch commercials on tv. (only babies do this!) Viewers would be intent at watching their telenovelas and then do something else the minute commercial starts. They would probably do channelsurfing or wash the dishes or trim their nails and what have you. So, I guess it has become a challenge for ad agencies to capture the attention of an adult audience. They resort to the use of audios like they must have a catchy song or a catchy script that they hope would have a better recall. So this commercial is actually taking a risk for the reason that it has only that familiar sound effect used and purely visuals. It is also a brave but not smart move because as far as i can remember, Nestle cream ads would normally focus on food, fruits, recipe, family gatherings, christmas, etc...

For my two cents' worth, the ad was nice the first time you see it but after a while, it gets kind of boring and for me would then just be a waste of precious airtime. This could have gained more attention if it aired on holloween or something. At least, it would have been relevant. Indeed, the ad was innovative. I'm just not sure if it would have any impact on the sales of the said product. They should probably stick to parties, christmas and fruits.... but then this is just an unsolicited advice from a commercial-watching TV addict.